Rihanna Has Teamed Up With ASAI For Her First Fenty Collaboration

Rihanna Has Teamed Up With ASAI For Her First Fenty Collaboration

Fashion mogul Rihanna plays by her own rules. Always pushing the envelope, the singer-turned-designer has ditched the typical fashion calendar product release dates, instead favouring surprise drops throughout the year. Case in point: her first Fenty collaboration. Joining forces with A Sai Ta of ASAI – a rising London star loved by the likes of Jorja Smith, Teyana Taylor and Dev Hynes – the hybrid capsule collection features 24 pieces.

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🎯🥀🌷 24 PIECES ONLY 🤚🥢🥡2 styles of Tops and 4 Dresses OUT NOW 🤢🤮 thank you @fenty FENTY X ASAI exclusively at @theofficialselfridges Art Direction: Metallic INC (@metallicinclondon) Stylist : @jeanpaulpaula Photographer: Florian Joahn (@florian.joahn) Production: Compulsory (@compulsoryview) Models: Sharkkana (@sharkkana) & Zarina Shukri (@zarinashukri) Make-up Artist: Mata Marielle (@matalabs) Hair Stylist: Zateesha Barbour (@zateeshahairstylist

A post shared by ASAI (@asaitakeaway) on Dec 11, 2019 at 5:30am PST

This exclusive drop is a take on Fenty’s recent City Bloom collection, which was built around the idea of “a coming together of power and fragility.” Ta was tasked with reinventing these pieces so he infused each item with the iconic Hot Wok detailing found on ASAI turtlenecks and jersey dresses. Thanks to Ta’s touch, the classic Fenty colourways of iced rose and light matcha and floral print are taken from soft and dreamy to futuristic. These pieces debuted on December 11 and are only available at London’s Selfridges.

Ta started selling his clothing on Instagram, delivering the items in takeout noodle containers. Following his stint at London’s Fashion East program, which nurtured the prestigious young designer’s label, his brand took off and soon became a cult favourite amongst fashion fans in the city and beyond. The collaboration between the designer and RiRi isn’t the first time their paths have crossed – back in October, the Work singer posted a video to Instagram, where she can be seen strutting in his tie-dyed mini dress.

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thank you @bia and @russ for my new fav song #BestOnEarth

A post shared by badgalriri (@badgalriri) on Oct 18, 2019 at 5:51pm PDT

Both Fenty and ASAI have similar visions when it comes to their message in the fashion industry. Finding inspiration from the streets, they create clothes for women of all shapes, sizes, backgrounds and walks of life. “We’re all about championing big boss energy!” Ta said in an interview with Vogue. And that’s certainly what this collection serves up.

The post Rihanna Has Teamed Up With ASAI For Her First Fenty Collaboration appeared first on FASHION Magazine.

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